International News: AFPBB News Chinese female consumption, "for yourself" more than 50% of JD.com Group report

[March 11, Xinhua News] JD.com consumption and Industrial Development Research Institute, a subsidiary of China's e-commerce (EC) giant JD.com Group (JD Dot com), released a report on female consumption trends in International Working Women's Day International on the 8th, pointing out that JD.com Group's EC website has continued to increase in recent years, and its purchasing power has reached a new peak.

The report shows that there is a growing trend for women to spend "for themselves", with transaction volume increasing by 30% over the previous year in 2021, accounting for 54% of the total. Education, training, living, tourism and health services have grown greatly in different areas. In terms of makeup, personal care, education and training, women continue to spend more than men.

According to the consumption statistics of JD.com Group, sports services, swimming, ice sports, skiing, equestrian and traditional sports-related goods were purchased in 21 years, and the number of women purchased increased significantly compared with the previous year. Among them, sports services increased by 9.4 times. It can be seen that more and more women want to improve their physical strength through exercise. The number of women buying muscle strength training equipment has also increased by 65%.

Female consumers are also paying more and more attention to smart devices. Women's purchases of smart devices increased by 40% in 21 years. In particular, the willingness to buy smart devices between the ages of 46 and 55 is high, and the amount of purchase has increased by 2.2 times.

Women also play a major role in buying books, accounting for 52% of sales in 21 years. Among the new users of the book category in the past three years, women are 2.4 times more likely than men. There has been a marked increase in the number of women buying military-related books, with an increase of 72 per cent in 21 years.

While increasing spending "for themselves", women do not forget to shop for their families. In 21 years, milk conditioners increased by 3.7 times, baby lights by 2.4 times, electric snot inhalers by 63%, and consumption related to infants and young children also increased greatly. In addition, household floor cleaners increased by 5.4 times, robot vacuum cleaners and window cleaners increased by 2.0 times, dishwashers increased by 69%, and the demand for household appliances to help with housework also increased. (C) Xinhua News/AFPBB News