Thinking about "media" (Part 3) -Since the meaning of the smartphone environment

Last time, I tried to solve the string of the famous phrase "Media is a message", a media theory of media theory.The media brings more impact than content to our meaning.So what is going on now?

If the information is unified into digital, the palm -sized smartphone becomes the intermediary (device media), and it is the current media environment that it is free to receive/record/play/distribute people's information.What kind of message = implicit meaning experience is brought to us?This time, I want to hypotheous about this part.

As I mentioned a bit last time, the effects of the media are "phenomena" such as human behavior, and "consciousness" that depends on the environment and information input.It is the latter that focuses here.

"Message" in the smartphone era

In addition to the smartphones and data media environments mentioned above, the digitization and data of life, such as the current corona evil, and the smart living environment and MaaS, will further progress.There is no doubt that the implicit meaning experience that we have brought to us are leading to a major pounding period.This will be an inseparable perspective on what kind of expressions and video expressions will occur or not.

As you can see from the previous Macrohan's "back mirror", those in the current media environment have a behind -the -scenes that says, "It's hard to detect it."It's quite complicated to take out changes in your meaning experience in real time.The site where you continue to work every day (that is, everyday life) is a considerable stressful, because you will forcibly release your consciousness and see it objectively.

With that in mind, I will show the following four poor hypotheses about messages from the smartphone environment.It will be insufficient, and of course there will still be other issues.So, if you allow time, please try it out and supplement it.The situation of Corona will be given separately, and this time we focus on our meaning experience, which is brought about in the living environment surrounded by smartphones and internet (in this paper described as "smartphone environment").。

In addition, this hypothesis does not make the value of "what is good and what is not good".It just means, "Isn't it like this now?"

1 Open -World Control feeling

It's stupid, but the smartphone is small.It is a palm size.So we are always with us.Most information is input and communication through this small and portable intermediary.Most records such as cameras/recording/memo, and other rogue are also performed here.Not only social works such as confirmation, contact, and payments, but also places you have never been can be checked on the map or YouTube, and unknown things can be immediately examined in the palm.You can open the key, move home appliances, and move logistics.Through these facts, we implicitly, we feel that we can control what we need in life, "unknown things are not afraid", and "we are more dominant for many monokoto".I think it has become more rich and a consciousness base.

In terms of images, the small size of the smartphone promotes the psychological advantage of the regenerated video content.This is because it can be operated with one finger tip.You can always fast forward, pause, and if you are bored, you can jump to another video.When this happens, the respect and the degree of concentration to the opposite video content will also decrease.This will also be related to the concentration (decrease in immersion) to the present described later.

In other words, the feeling that "the world has become smaller" or "information is consumed quickly (even for future predictions)" is generally a palm -sized control and full -capacity.It will be derived from "I understand".

One thing to worry about is that the feeling of control in the palm size, inversely proportional to the default, the feeling that I am wrapped in some big air is decreasing.Is it a good idea to say, "A feeling of wrapping from a big thing that implicitly controls me?"This is a part that I can not say well, but when differential input becomes dominant, integration input is reduced.It may be a mere aside, but I care.

2 fragmentation -a feeling of what you're doing, feeling not chewing

In the past, when I went abroad, there was always a "long flight time when smartphones cannot be used".This is a pretty valuable space, and when I look back now, I feel like I was in Soko about my busy daily inventory and long -term things.Also, for the book I read at such times, I still have a strong impression.

It may be a bit similar to this, but in the idea workshop, you may start by confiscating your smartphone from participants.To limit information input.I am now in an environment where there is no extra information input, and if I can recognize it, everyday unconscious and implicit experiences will show out.It's time for chewing information.That leads to ideas and design ideas.

Our life is exactly the opposite.The smartphone information is always updated, and new information is constantly input.While watching SNS, articles, and videos, I quickly flew to the next content and followed recommendations and links, and I couldn't even know what I was trying to do in the first place.

Information interruptions and updates are great power to cut concentration.McLouhan compiles this by saying, "Even the culprit in the right of a police officer, when the phone calls, he stopped shooting and answered."

The other day, this happened.I was looking at the comparison site thinking about buying a new notebook computer, but I was looking at the comparison site → I thought that security advertisements were entered → I thought I had to strengthen security → I checked the security ・ I also check the price of the software → Home appliances advertisements.→ I think this is also good, and check the information that is good → In the meantime, you will receive the latest email of the registered real estate property → Fly to the link to the linked to the link → It is a very good property.I'm worried for a while ... → I'm tired so let's take a bath.

Well, what did you try to do in the first place?That is.Attention is always devastated by the media, and concentration and immersion in the present are inhibited.

Learn from such a feeling of "what did you do?"It's a good heart.However, notes are the "purpose of writing" in fact, and they rarely look back.The accumulated notebook is piled up on the cloud as a dead stock.In this way, our short -term memory is entered one after another, and it is overwritten.

In the "fragmentation" Kotoba,

I have a nuance.It is an image that I do not know where to clean it in a cluttered room, and that things will accumulate even more.

On the other hand, new information is always spreading attention, and the fragmentation of consciousness may not have to feel as much as you used to do as much as you used to.I'm also worried here.

3 Externalization ~ Easy, I don't have to do it myself, and somehow I got back

A sense of memory is one of the things that has changed (it is often said that the memory has become weaker).It will also be related to the fact that there is no time to engrave or ruminate information to your memory (fragmentation).So why is this "externalization" is involved.

Although it is a sermon to Buddha, the cloud service that preserves and manages a huge amount of photos, SNS posts, messages, etc. is our external storage device (recording media).I used the "externalization" Kotoba because I wanted to make the meaning of outsourcing the acts and functions we have been doing to the outside.

When I was young, I memorized the phone number of my business partner at work, and in driving I learned the road and routes myself.I think there are similar generations readers.Of course, you no longer need to remember them yourself.Both the phonebook, the acquaintance's SNS account, and the route map are on the smartphone side.You can find out various detailed information by searching, so you don't have to remember it.In addition, all your search history and shooting data remain.We didn't have to worry about forgotten.In other words, it became easier.

So is everyday memories.Because it is "external preservation" with Instagram or camera, you do not have to write your diary yourself.This is also the "externalization" of memory and information.Both the calendar and the life log are memorized by the server, and there is no problem with preservation and regeneration.So you don't have to remember it yourself.

Although the story is deviated for a moment, this environment setting of "I don't care" may be one of the reasons why the idea of "spirit" or "prepared" is no longer useful in the world.

Of course, you may think, "I sometimes want to organize photos."However, the data stored in the cloud seems to be already "organized" and seems to be fine.In the first place, I often get tired of the amount of data, and more, most of us have not looked back on them.It's the same as a memo.

When I still needed a development in the photo, for example, if I went on a trip, I went home and prepared a travel album.Choose the developed photos, cut them, put a ticket or a harvest on the destination "chopstick bags or admission tickets" in the empty space, draw illustrations, and put them in the album.Probably characteristic is that I want to produce this album, but it was a chewing and ruminating time of "creating time to look back."

What is associated here is the "clearing" boom, which has become a global topic.It was worth the information that was accumulated one after another = the speed of goods consumption, and by loosening it, "creating time to look back on what you have."This "time to look back" would be closer to the nuance of "internalization" compared to externalization.It is a feeling that it does not externalize information, extracts what is important, and links it firmly to your memory.

In the video expression, the number of things with such "internalization" motifs may increase.In other words, the content that allows everyone to look back and chew what has become external is the content that brings or promotes such time.

As a supplement, a lot of physical life operations such as movement (automobiles), cleaning (vacuum cleaners and washing machines), cooking (eating out and convenience stores) are already externalized (you don't have to do it yourself).ing.The worrisome thing here is that "I get a taxi because my luggage is a bit heavy" or "I can use a convenience store lunch because it is troublesome to make", and I occasionally relies on the externalization.It ’s behind."

I think that there is an acceleration of "internalization" such as "cooking by yourself (home rice)" or "walking / riding a bicycle" or "internalization" in Corona's evil.Technology and environmental settings, that is, the power of externalization by the media side and our internalization of our internalization are born in the area of our meaning experience.right.

However, it is complicated when ethics and value judgment such as "humanity" or "happiness to live in politeness" come in, and it is entangled with back mirror -like feeling ("Technology creates nostalgia".See), and it's a very sensitive place.

To return to the externalization of memories, not only memories but also "judgment and thinking externalization" may already be quite advanced.In the first place, we already depend on the evaluation, ranking, and recommendation of others (on the Internet) of a considerable part of preferences and judgments.

If you think about it, the judgment itself, which thinks that specific input information is important, may have been determined by the media environment (for example, religion) since its history.On the other hand, the good reputation in social spaces by the Internet also feels that the efficiency, scoring due to cospa, and indicators are strong.

In any case, the meaning of the meaning of various miscellaneous things, "you don't have to do it yourself", may be even more deeply colored in the future and "you don't have to judge it yourself".In this case, how do you discover what you want to do yourself, position it in your life, or you don't have to do that (or in the first place, your judgment is an illusion, etc.)The compromise may be more urgent.

4 Maximum and flattened ~ This is enough

If you look at the city in an easy -to -understand manner, there are convenience stores, drugstores, shopping malls and Tawaman wherever you go everywhere in Japan, and it feels like everywhere.That is the image of the "optimization / leveling" used here.Everyone is wearing fast fashion, everyone is looking at the smartphone, and everyone feels happy, and this is enough, but the integrated feeling of a continuous bass is a meaningful experience.

Architect Rem Cole Haas advocates a unique urban concept called Generic City.This seems to be a city that changes fluidly and becomes independent by the natural order that cannot be controlled by urban planning.Naturally, it is close to our realization, and if you think that the convenience store has disappeared and a family restaurant has been created on the site, it will be a parking lot, and after a while it will become a luggage center for courier service.It is a "that feeling" that is repeatedly familiar to us.

Both the withdrawal and the store to advance will simply decide to move with their own profitability and efficiency.And by the repetition, the appearance of all the cities is similar and approaching for some reason.The characteristics of regional characteristics are suppressed, and the appearance = outer surface is somewhat uniform under profitability.

At the same time, it is difficult to understand what the content is from the outside of the building.The elements of smoke and noisy motor sounds disappear from the city, the workplace is invisible depending on the office tower, the house is invisible by the Tawaman, and the shopping mall is not visible from the outside.It can be said that the place of communication in a large sense, including gaze exchanges, is shifting to the building, not on the street.

I think these urban experiences due to genericization are quite close to the meaningful experience of smartphones.There is a convenience store, a drugstore, a shopping mall, and a Tawaman, and the city configuration is similar to the standard composition of the Sashime smartphone environment, specifically consists of LINE, Instagram, Mail, Maps and Amazon.Similar to the application configuration on the first screen.

While using these information circuits, we pursue a variety of information as much as possible = cospa as much as possible.As a result, time -efficient, reputable, interesting, and cheap ones are standard.We also become generic with generic smartphones.

It is similar to the fact that it is difficult to understand what the contents are from the outside.The communication site has shifted to a smartphone app rather than a real space, and the exchanges of messages that are invisible to the surroundings are more than a conversation that can be understood by the surroundings.Others do not know what they read, play, and interact with their smartphones.The target is not the outer smartphone device, but the Instagram photo inside.

In this way, we are looking at the smartphone all the time, and they do a similar movement and do not see each other's faces (in the past) in the city.Therefore, it is considerably reduced to be noticeable in a real space, seeking a look, or being more awkward.The feeling that fast fashion is enough, you don't need cool Ikurma, and it's normal and good.Both quarrels and pick -ups decrease.Cospa is better if you meet on your smartphone than to meet in the city, even if you are dating.

As a result of seeking more and more convenience and cospa with smartphones, not only fast fashion but also various things consumption will be uniform."Generic" means alternative and non -branded products, but it is probably common around the world to be able to get cheap and generic things online.

By the way, our consumption information and living information are consumed data and behavioral data via smartphones, and conversely, we return feedback to us through recommendations and nudge.The strength of this loop can say that "our living information and the surrounding environment are mutually reconstructed."In the future, the feeling that your information is always tuning around the surrounding environment will be as tacit.And it seems that optimization and leveling will proceed further.

コンテンツによる意味体験の変化

What is the "new media (digital or smartphone) message"?

I tried the four hypothesis.As shown below, we intend to respond to each stage in how we and information are involved.

For example, the "anxiety that it is not connected to the net" mentioned earlier can be organized as a "more detailed topic" related to the "information (input / output) environment" listed above.I think there are still a lot of this detailed mood.

Our implicit meaning experiences by smartphones are a bit aggressive, saying, "I mainly enter convenience and good information on cospa, leave my memories of my life to the cloud, somehow lack my self -concentration and immersion, and in fact, they look like each other.It's like a level of information (although it's just my trial, I'm already doing it myself).

By the way, how will the meaning of content and expressions change to us in this era of "new media messages"?

「コスパがいい」という意味体験

One is the enlargement of the meaning of "good cospa".In the current media environment where time efficiency and cost efficiency are shouted, and the current media environment, which is easy to compare numerical values on the Internet, "Cospa feels good" content (Monokohito space) is easier to distribute.It also means that the content and expression can be pushed into the scale of the numerical measurement called cospa.

For example, let's say that it is more efficient to look at YouTube, a summary, because it is more efficient to see a good book experience that brings a feeling of increasing yourself.Then, the "goodness of cospa", which saves time and cost, (time and money than normally), will change the main meaning of the main meaning.Even a movie that brings a "romantic" experience, if you can see it cheap now, even if you do not go to a cinema, you will be slided to "good cospa" experience ("easy" romantic "before" romantic ".I will.In this way, if the goodness of cospa ("easy" and "efficiently") becomes a meaningful experience, "increase yourself" or "romantic" can even become a by -product.

Not only pure expressions and content experiences, but also brand experience.(For example, apparel, etc.) Longing for the atmosphere of the store and the location of the brand, spending days with the desire to buy clothes there, and one day experience such as "buying with full" is past.And now it's a moment if you pop.In this case, the feeling of "longing" or "burning" is already abandoned and abandoned.If the cospa improves, the more "meaning experience that is difficult to return to numbers" will decrease from the world.But we may be enough.

What always appears in the "cospa pressure" of this media environment is the reaction of the reaction that tries to fleish "power of emotion" and "story behind things" into content and expression, which is this.I think this is troublesome.

I become the media with "Posa" and "feeling"

A little more about the other direction.This is the direction to make a new meaning experience while processing it on your own.It is close to making your own "Posa" and "feeling" media on this side of the smartphone media.It is a filter with its own meaning and it can be said to be your metaphor.

In the smartphone environment, the more intensely intensified content contacts are more intensified, such as feeling familiar with others who send personally and being inspired by the tweets of others who have met in the accident.We can list them themselves and "edit" them.If you are particular and create your own editing list, of course, it will gradually imply "you" by the integration of the content.To do this, you need to chew and organize yourself.

Like the previous century, the mass media doesn't decide on "cool things" and "Heart warming things are kore", so your "armed feeling" and your "package consumption"It is important to discover and edit things like "See 2nd) little by little by yourself.

This is a pretty tough act because it is necessary to leave daily self -consciousness.This is because instead of having marketers or industrial creators ahead of the "switch of your desires", they are searching and organizing them.There are no reliable mediators to rely on pressing the switch of desire.The smartphone is a mediation, but it doesn't decide anything.

But at the same time, after such a series of tough acts, that may be the phase that will create and send it on its own (it may be a video expression, it may be something new).It may be inevitably touched on the "selfishness" vein that is out of reach of others' content.It may no longer be "armed feeling" or "inconvenience", it may be a selfish meaning experience.

It is rather than driving from "visual identification", such as being cool and cool, but rather "touching and interesting" extracted from "palm information".I don't think it's close.

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Jun Sasaki

Scientist / Executive Producer旋律デザイン研究所　代表広告制作会社入社後、CM及びデジタル領域で約20年プロデュースに携わる。各種広告賞受賞。その後事業開発などイノベーション文脈へ転身、新たなパラダイムへ向けた研究開発の必要性を痛感。クリエイティブの暗黙知をAI化するcreative genome projectの研究を経て「コンテンツの意味体験をデータ化、意味体験の旋律を仮説する」ことをミッションに旋律デザイン研究所設立。人工知能学会正会員。http://senritsu-design.com/

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