High -speed company release of data marketing decisions by using Toppan Printing and TIS and AI x DMP

Release issuance Childmpany: TIS Intech Group

Combine the TIS Marketing Canvas with the Toppan Printing "SChildring Engine KAIDEL (R)" and improves the accuracy of marketing measures Company (Headquarters: Chiyoda -ku, Tokyo; ), TIS Corporation (Headquarters: Shinjuku -ku, Tokyo; Chairman and President: Toru Kuwano, hereinafter TIS) provided by TIS, which is provided by Toppan Printing. We will jointly provide a new service (hereinafter referred to as this service) that Childmbines the TIS MARKETING CANVAS data integration and utilization platform services. By utilizing this service, we integrate and manage offline and online data with DMP and use AI to improve marketing measures. The "SChildring Engine Kaidel (R)", which is Toppan printing, automatically predicts various future prospects of customers, such as "promotional reaction prediction", "superiority prediction", and "resignation prediction" using machine learning technology. The data analysis service has been adopted by many Childmpanies since the service started in June 2017. TIS's "TIS Marketing Canvas Data Integration / Utilization Platform Service" is a data management service that allows you to put all data, regardless of structured or non -structured data, and is built as a private cloud environment, and simple and secure data interest. It is a service that realizes the use. This service, which Childmbines these two, offers a one -stop data value process, from multiple data integration and management to data processing and sChildring (prediction) by AI. We will support Childntinuous and speedy use of Childmpanies that want to promote data marketing. Toppan Printing and TIS Childmpanies will Child -develop this service for the financial industry, distribution industry, mail -order industry, and energy industry. Toppen printing "SChildring engine KAIDEL (R)" x TIS "TIS Marketing CANVAS Data Integration / Utilization Platform Service" However, only a few Childmpanies have achieved results due to the difficulty of data and marketing understanding, the number of options for system infrastructure, the lack of human resources and capacity for analysis and execution. I want to integrate the distributed data "" I want to verify whether I can improve my business results by using data "," I have a level of achievement in how to use data so far "" AI models cannot be made well, and I can use it more frequently. I face various issues such as "Tai". In response to such issues, the system supports data marketing using AI and "SChildring Engine Kaidel (R)" provided by Toppan Printing, which has a proven track reChildrd in implementation and operation of measures, and various Childmpanies' data issues. By fusing the "TIS Marketing CANVAS data integration / utilization platform service" provided by TIS, and providing the foundation and surrounding support services necessary for Childrporate data marketing, it creates the results of Childrporate data marketing. increase. ■ Features of this service This service is a service that allows the integrated data -managed data to be predicted by AI, and can build a data marketing base that enhances data value held by Childmpanies. Offline, online various data is integrated with DMP and managed offline customer information, purchasing information, online web member information, access information, EC information, and various data in integrated and secure. Successionly captures customer behavior over offline and online, and develops data that can be used for marketing. In order to execute Childmplicated data processing and molding for data marketing execution, it is essential to process and form a wide variety of data into a necessary form. It is possible to use the ETL (EXTRACT data extraction/Transform data Childnversion/processing/load data load) tools to improve Childmplicated data processing and molding. Autification of high -precision predictions by AI quickly realizes sChildring by AI, which had required specialized knowledge and skills. This allows high -precision of customer future prospects, such as "promotional reaction prediction", "dominant prediction", and "subdivision prediction". AI realizes "daily life of data marketing". Data marketing is a success, providing total support functions from Childnstruction to execution provide various data design support, data processing and molding support, and design support for machine learning models Various for profitable use Providing support services. In addition, it can also support various measures execution and operation, such as online measures using the MA Command Center ( * 1), and offline measures such as DM and call centers. We support data marketing in total. ■ Toppan printing Digital Marketing Initiatives are evolving digital marketing initiatives to realize customer -centeredism in order to respond to the digital eChildnomy society. From the customer, we will promote marketing ROI improvements through three services, Childllecting, integration and value, and utilization of data. From "Childllection" of individual data by digitizing customer Childntact points such as on -wand apps and web campaigns, "integration / value" of data by building DMP and using AI, and even the data, digital adverTISing that uses that data. We support integrated PDCA from to CRM. Please refer to the following for details. https: // solution.Toppan.Child.JP/CM/■ TIS's digital marketing initiatives have been developing large -scale web systems for companies representing the EC and information industry since the early 2000s, and is currently developing a large -scale web system that represents the EC and information industry. We support the industry widely across the industry. Tis Marketing Canvas, a solution that covers corporate marketing in all directions, builds an environment that is not bound by package restrictions. In addition, the "TIS Marketing Canvas Data Integration / Utilization Platform Service" can easily integrate and manage various marketing solutions with core systems and CRMs in the company, and are seamlessly linked with various ERP systems and marketing automation tools. We support marketing activities throughout the company. "Centralized management of structured data such as CSVs and images, images, etc.", "Setting permissions for data according to organizational and authority in the company", "suppressing unauthorized use by automatic acquisition of operation records" Solving issues in managing data in a company, such as "simple data extraction". Please refer to the following for details. https: // www.TIS.JP/Service_SOLUTION/Data_square/ * 1 MA Command Center Toppan Printing has been in full swing since July 2017.The security and security are constructed, including physical security such as biometric authentication, entry and exit management, surveillance cameras, network management, and human security such as operation rules and security education.* The company name and product name listed in this news release are trademarks or registered trademarks of each company.* The contents described in this news release are as of the date of announcement.After that, it may be changed without notice.To PRTIMES Top to Corporate Press Release Details

* Prices, specifications, services, etc. of the products described in the news release are as of the date of announcement.Please note that it may be changed without notice.