Why is "Rakureko" selling songs selling even though the CD is struggling?

Rakreko is selling

　The CD market is shrinking. According to the Japan Record Association, sales in 2011 were 208,510 million yen, but in 20 years it was 126,937 million yen. The market has shrunk by about 40 % in the last ten years, which has some reasons. As you know, you are downloading songs, listening to sub -skibles, and diversifying. [Look at the lakereco body (9 pieces)] As the number of people listening to digital devices such as smartphones and music players increases, audio equipment will be sluggish. In the past, when I went to a consumer electronics retailer, I had a lot of CD players and audio components, and I got the impression that it was exciting, but now I feel like I'm a little lonely. As the so -called “CD separation” is accelerating, items that feel “may be going backwards” are gaining popularity. The CD recorder for smartphones is "Rakreko" (the price of RR-C1-WH is 9900 yen, buffalo). The feature of Lacreeco is that CD songs can be imported directly into the smartphone. It takes about 5 minutes to capture one CD (60 minutes), and the included songs can be managed and played with a dedicated app. The incorporated song name, artist name, and jacket photo are automatically reflected from the Internet, so it is not necessary to have a troublesome input. ...... I wrote so far, but for those who listen to music digitally, it won't be crisp at all. You may think, "I don't need it for me," and some people may have been able to say, "Do you need such things in the present era? Who buys." But it is. It was released in June of this year, and it is sold at twice the expected pace. The response on SNS is also great, and there are a number of favorable comments such as "Kore, I really wanted it", "Too essential", "I do not have a personal computer, I use it".

There are three factors that are performing well

　Again, the CD market is downward. In a survey of how music you are listening to, youtube is the most common, followed by "TV" and "sub -skibling service." In such a state, why are the items that capture CDs on their smartphones sold? When I asked the company's representative who was involved in the development, three reasons came. The first is a CD sleeping at home. Although there is a CD purchased when I was young, there is no audio equipment at home. If you want to listen to it on a personal computer, you can listen, but there is a feeling of "troublesome" and "I want to listen while moving", so the case remains dust. It is a waste to leave many CDs as they are, so some people seem to be purchasing as "part of organizing". However, there are some points that do not feel right. If you take all the CDs at home, that's it. The case will be dusty again, and the body will not be used. Then, I think, "Should I buy a used rakureko and sell it again?" And I thought about something a little bit, but some people seem to be using this way. The second is that there is a "mole" in the sub -school distribution service. What does it mean? In some cases, I want to listen to the songs of the artis I like, but the song is not distributed or I can't listen to my favorite songs. They seem to buy CDs and take in songs. Hmmm, I personally understand this. The author also uses a sub -school service, but when I tried to listen to the songs of Japanese artist N, it was not distributed. I didn't want to listen to it, so I gave up, "Well, okay," but the enthusiastic fans are different. Buy a CD and listen to music without "Moro". It seems that Rakreko is also good in such a layer. The third is the demand for "booming". Progressive life means supporting your favorite celebrities and artists, but why are these layers crazy? There are some parts that overlap the second reason, but even if the CD of the recommended artist is released, there are cases where you can listen to the sub -skop at a later date or not all the songs on the CD. However, for fans, I want to listen to it as soon as possible and listen to everything. In fact, on 〇 / 〇, Rakureko's sales grew significantly. The company's representative was worried, "What? Why?", And when I looked into it, it was the day when a CD of a certain idol was released. Also, by incorporating a CD into Rakreko, it will be aggregated in the Billboard Japan's "Lookup" chart (the number of times you read with a software using grace note media base on a device such as a personal computer). You can support you. The fact that it has the function of grabbing the heart of the fan is also a factor in performing well.