Wal-Mart enters the metaverse, what will happen in the future?
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Walmart plans to enter the metaverse with a collection of non-fungible tokens (NFTs) and develop its own cryptocurrency, CNBC reports. A new set of trademarks Walmart filed with the U.S. Patent and Trademark Office at the end of December 2021 suggests the company intends to develop and sell hypothetical products. The content is wide-ranging, including electronic equipment, home appliances, furniture, musical instruments, interior decorations, toys, sporting goods, and personal care products. Walmart isn't the only company in the race to enter the metaverse. Facebook is clearly leading the way, but Nike, Gap, Under Armor, Adidas, Ralph Lauren, Urban Outfitters, Abercrombie & Fitch and more are also in the game. Apparently, no one wants to be left behind. But do we really know where the Metaverse is headed? Will it be a technologically advanced version of "Second Life"? "Or will it become something more different?" In racing into the future, there is always the risk of losing track. Especially if we are being ushered in by a new level of technological revolution. As we've seen before, the creation and development of the next generation of things and experiences can end up being something that no one really wants. What are the chances of all of us wearing that awkward, clunky headset right now? I have no doubt that someone will eventually create a lighter and more stylish AR (augmented reality) headset. But will it be in time for brands such as those mentioned above to succeed in their respective metaverses? After Google developed "Google Glass," it took Ray-Ban almost a decade to develop a more consumer-friendly version. Google Glass, technically, was great. Sure, it looked a little weird, but the biggest problem was that those brilliant designers couldn't figure out what users were supposed to do with it. I still have my own Google Glass (at least it's somewhere). I was excited when I got my hands on it, but that excitement quickly wore off as most of the software on offer didn't meet my needs or desires. If I remember correctly, most software products revolved around golf. I don't play golf. There was also another problem. The sides of the glass get very hot when recording or talking on the phone. With that heat pressing against my temples, I didn't feel very at ease. Rumor has it that Apple will release its own wearable tech masterpiece this year. The company's product could be just what the Metaverse and the brands entering it need. But there are still questions to be answered.
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