The second generation of Japanet, the whole picture of the cariser management!: "Cumbria Palace" that you can read by reading | TV Tokyo Plus

A man inherited from that charisma -Sales of the Reporter

Speaking of the major mail order "Japanet Takata", it is Akira Takada, the founder.A TV mail order that grabbed the hearts of customers with a light narrative of Sasebo dialect.As a president, he demonstrated his charisma, and created a company with an annual sales of over 150 billion yen.Retired from the president in 2015.The eldest son, Asahi Takada (42), took over the baton.The management style is the opposite of my father."I'm thinking of doing what my father couldn't do, and I can change my father's culture."Asahi has raised "Removal Charismatic Management," but his employees were anxious."I was full of anxiety, it was sudden. Is that the right time?""There was a place," (Shintaro Tsukamoto), but despite such a voice, the sales have been renewed a record high after becoming the president of Asahi.Last year it exceeded 240 billion yen.What did Asahi do?・ Removable Catalism Mission 1, President of “Improvement of Team Power” and was the face of the program, literally managed everything.For example, if the weather is bad and the air conditioner cannot be sold, it will be changed to a cleaner.What was best to sell in the situation of the day, all of them were intuitively decided."In the case of Takada, there is everything in my head, and" preparing what Takada's instructions are prepared and in the order of Takada's desired "." (Nakajima)On the other hand, Asahi, the second president, does not enter the studio during the actual performance."I'm not suitable. I don't want to do it. I want to increase my time as a supporter and manager to make it easier for everyone to do it."I tried to sell well.The key is team power.Nakajima, a veteran MC, introduced a water -saving shower head.After the morning broadcast, the staff gathered.I was watching real -time sales data.Instead of one intuition, we all share opinions based on data and decide the product.As a result, the live broadcast in the afternoon was changed to walking shoes.This is the team power."I feel like we'll make wisdom little by little and make it better. The way is completely different." (Nakajima)

From the selection of products to the sale -what is "removal charismatic management"?

・ Removable Charismatic Management 2 In the era of “Leave it to employees”, it was Akira's intuition that I rely on purchasing.He decided what he would buy and how much.The only role of the buyer was to connect the manufacturer and the president."There was an ABC plan and asked," Which one is better? ", And when my father said," I like B ", it was a way that my father liked."Asahi, on the other hand, gave the buyer authority and responsible.If it was not a special project, it was possible to purchase without the president's decision.It is the comments of the purchased customers who have checked every day by the buyer in charge of vacuum cleaner, Tanemura.It is the buyer's job to tell the manufacturer that the dust container is too small to fill up quickly and that it can be a little heavier and the battery is a long lasting type."What kind of good voice is, what kind of voice is? What kind of voice is it? Share it with the manufacturer and say" Let's do this in the next model "."To have you do it.Tanemura is a Hitachi stick cleaner that has been improved exclusively for Japanet, requesting a manufacturer.I changed the LED light from white to green.It is said that the green garbage can be seen clearly."I feel joy when I realize that I have changed my life." (Tanemura) ・ Removing Charisma 3 “Select a product” Asahijin has a space to display all products handled by Japanet in the company.Had made.This is to make employees always confirm the real thing.In the past, the number of products was 8,500, but we narrowed it to 777 points."The rule is that only the ones here are sold. I don't want to believe in our house and buy it, so I don't want to say" it's not good ", so I'm quite strictly squeezed."It spreads.Previously, photos were the main photos, but videos were posted on all products.The features were able to be understood at a glance.Japanet Communications in Koto Ward, Tokyo.When the call center asks for vacuum cleaners care, the operator brings the same product as the customer.Remove the dust case from the main unit, actually pick it up and explain it.By reducing the number of products, I became familiar with each product, and the politeness was improved.・ Removable Charismatic Management 4 "Passingly after sale" before there were many customers who were fascinated by the talk of the light on TV and bought products, but thoroughly send the catalog to customers who bought it on TV., Acquired a repeater.Nowadays, sales by catalogs and flyers account for 40 % of the total.I was particular about it after selling.That symbol is your own repair department.The staff was dispatched to each manufacturer to receive training so that more than 80 % of the repair could be done in -house.It would take a week to two weeks for repairing a manufacturer, but it was possible to send it back to customers in about three days."In the sense of being Japanet or the person who bought it at Japanet, everyone shares the Japanet's commitment. We will share ideas." (Asahi)

Akira and Akito -The succession story from the conflict

Japanet, founded in 1986, is a small camera shop in Sasebo City.Asahi grew up close to his father, Akira, who works at his home and store.When Asahi was 11 years old, Akira started radio shopping.Four years later, he entered TV mail order.Seeing the bigger business, Asahi people naturally grew consciousness, but "I didn't want to be said to be connected, and I had always wanted to be convinced."From that thought, junior high school and high school left their parents and lived in a dormitory.After studying hard, I entered the University of Tokyo.I chose Nomura Securities, which is a fierce competition.However, in 2004, the crisis has come to Japanet since its founding.510,000 customer information leaked and was forced to suspend work."I was told that the company might end," and it was a story that I would stop everything, so I could not resume the cause as soon as possible. "Investigating the cause by analyzing his specialty data, contributing to the early resumption of work.In 2010, sales were a record high due to replacement of TV for terrestrial digital broadcasting.However, the recoil fell to a decrease in sales for the second consecutive term.Asahi, who felt that a new device was needed, did not come up with this idea under the one -man system of Ming."I thought it was okay. Everyone was waiting for my father's answer, so I felt honestly what it would be about to think about Japanet in the future."Proposes a reckless project.That is "Japanet Challenge Day".It is a plan to purchase only one product and sell it at a discount price for one day only.But if you fail, you will have a lot of stock.The president, Akira, opposed it."I'm a very bold thing, but I'm beyond that. Considering the profitability, I had to be cautious as the top manager.""My opinion is that I can't understand unless I try it, and I think that the company will not grow unless it is a culture of doing it if there is a possibility and spread, and it feels like we have fought."(Asahijin) At an executive meeting where Akira also attended, Asahi said, "If there is a possibility, you should do it."Then, more than 90 % of the attendees agreed.On July 13, 2012, an event with a company luck began.Akira was opposed, but he desperately sold the air conditioner as an MC.Then, the order was flooded early, and more than 10,000 units prepared were sold out, and it was a great success."At that time," I agree "is zero percent, with the thought of" I did it! ".I think it has created a very positive aspect for the future, "(Akira), and in 2015, Asahi was appointed president on behalf of his father."The idea of creating new things is unique to young people. I'm looking at the present era. In my ideas, there are some parts that can't keep up with the present era.I don't think it's okay "(Akira)

Purchase gourmet nationwide -"No overtime" "No conference"

In the amount of tuna landing, Japan's leading Miyagi and Shiogama City came to Japan's buyer Yusuke Katsuno.Japan's handling is mainly consumer electronics, but Asahi has decided to enter food.So last year, he hired Katsuno, who has been a food buyer for more than 10 years.Katsuno flew around Japan and discovered a ingredient called "this is"."I'm thinking about new projects by looking for good things from all over the country."It is a fixed monthly price of high -quality ingredients from all over Japan, such as Omi beef and Shimonoseki puffer fish.Shiogama's tuna was delivered in September.In addition, Asahijin started rental of water servers where natural water from Mt. Fuji arrives every month.He has acquired a traveling license and sells original cruise trips that charter luxury cruisers, and expands the range of products.On the other hand, the reform of Asahi people had begun at work.A large amount of sweets were brought during working hours.Once a month, it is a "confectionery party" held in each department.Prepare is the manager of each department.The goal is to deepen communication by behaving with sweets.Asahi also made three days of overtime work on overtime.On that day, everyone must leave the company by 6:30.In addition, we set the time zone of the ban on meetings every day, and increased the annual holiday by 10 days.One of the employees said, "I have a habit of what to do in the decreased time. It feels like it's being concentrated tightly."

2nd giant project -70 billion yen investment

Asahi was promoting a huge project.The stage is the site of the vast factory in the center of Nagasaki.It is said that a complex facility centered on a stadium dedicated to soccer will be constructed."We will create five facilities, a stadium, a hotel, a commercial facility, an office, and an arena." (Asahi) Japan has a professional soccer team "V. Fahren Nagasaki" and a basketball team "Nagasaki Verma".。They are trying to gather tourists from all over the country by sports and revitalize Nagasaki.Asahi, who was asked by Ryu Murakami in the studio to say, "Is there any voice that can be profitable?""In terms of common sense, you may not think that profitable is not profitable. This time we will invest in 70-75 billion yen. But Japan has made various improvements, so we do it.If it is, it will be profitable. Regional revitalization and sports are very compatible, so I am prepared to challenge the major issues of regional revitalization. "There is a word.I'm not very positive, such as those who are going to be a good person, the people who want to stand out, or who are too much, but I like it.That's because the "flasher" has the power to change something.The town building centered on the stadium aimed at by Asahi Takada is the idea of the "Nobiser".It may fail, but I'll try it anyway.We make a detailed plan, but at the end there is a bad optimism, "I can do something."My father has done so.It is the genealogy of the "naper". Asahi Takada (Takata / Akito) was born in Nagasaki in Nagasaki Prefecture.After graduating from the University of Tokyo in 2002, he joined Nomura Securities.In 2004, he was appointed president of Japanet Takata.In 2015, he became president.If you missed it, go to TV East Biz!