How to improve the website improvement by narrowing down the conditions and improving the conversion rate from the "HubSpot blog" by improving the customer experience

CRO is to "optimize customer experiences"

MARKEZINE editorial department (hereinafter MZ): Today, we will ask about HubSpot's CRO (Conversion Rate Optimization) strategy.First of all, please tell us about the work of Mr. Murobashi and the role of CRO in "HubSpot Japanese Blog".

Murobashi: Joined HubSpot Japan in May 2020, and is currently in charge of CRO in "HubSpot Japanese Blog" in addition to SEO and advertising operation.

Murobashi: HubSpot has raised the mission of "becoming a support for those who aim for business growth" and utilizes a blog as one way to realize it.The blog offers free content that can help you solve business issues, such as the inbound idea ( *) proposed by the Company, the marketing, sales, and customer support knights and templates that can be used for work.。

Murobashi: And EBOOK and presentation materials with more detailed information to meet the needs of those who want to read the article and want to know more information or want to use HubSpot tools.Alternatively, we have set up a conductor for functions that can be used for free of HubSpot in the article.The content presented according to the blog post is called "offer" in HubSpot.

Murobashi: CRO has a series of processes from this blog post to downloading the offer, making the reader less load and receiving the necessary offer without stress for those who have tasks.It plays a role in providing.

　Interpreted in terms of word, CRO is "optimization of conversion rate", but the important thing is that you can find the optimal solution and hints for those who have any issues who have visited the blog via search.Make it easy to present and get the information you need without stress.It is important to be aware that "CRO is an activity to improve customer experience."

Thinking about CX first leads to the construction of trust.

MZ: Why is it important to be aware of CRO as activities to improve customer experience?

Murobashi: Conversion rate optimization tends to follow the numbers, saying, "I just need to create a lead" and "I just need to register for free."Then, an extreme story, you will need to prepare only one form to register your email address and strengthen your guidance.But it's not the best experience for those who have visited the blog.

　If you want to read articles comfortably as a reader, gain knowledge, and want to know more, set up an appropriate link at the right time and have them download useful information comfortably.If you do not work with a user perspective like that, even if the results are temporarily improved, it will be difficult to build a relationship of trust.Given the inbound philosophy, optimization of customer experience is the most important theme in the long term.

Please join us together!/ "Conversion rate optimization (CRO) Basic complete guide" is being distributed for free

We are distributing "CRO Basic Complete Guide" that you can learn from Taku Ogawa, a leading web analysis and HubSpot case.Easy -to -understand explanation of the basics of CRO, such as "DMAIC", specific practice procedures, and useful tools that are indispensable for CRO practice.Please take advantage of this opportunity!

★ Click here for free download of "CRO Basic Complete Guide"