Search by narrowing down the conditions Dai Nippon Printing and CyberAgents to advertisement distribution according to the status of user in the co -operating elevator.

MARKEZINE editorial department [Author]

　Dai Nippon Printing (DNP) and Cyber Agent have a business alliance for the purpose of creating a digital advertising business in the elevator industry.

　Through the association, the two companies are linked to the DNP digital signage management system "SmartSignage" and the advertising distribution system of CyberAgent.As a result, the advertisers will work on advertising distribution that emphasizes the number of displays to target consumers instead of the number of advertisements aired.

　The first initiative will launch digital signage advertisements in October 2021 in the elevator in the elevator, which is developed by both DNP and Toshiba elevators.

　The sinage in the elevator used this time is equipped with a camera with a sensor.With the sensing function, the number of users and characteristics of each elevator is measured in real time without identifying individuals, and advertising distribution is realized in consideration of the user status of time zone and installation location.

[Related article] ・ Started digital signage in the elevator for DNP and Toshiba elevators, condominiums and office buildings ・ Digital signage marketing software BEESIGHT strengthens the number of people counts, etc.Advertising distribution to sales start payment app is also possible ・ SMN, AI -utilized digital signage advertisement demonstration experiments are conducted at large bookstores in Tokyo ・ Taxi -signage media “TOKYO PRIME”, taxi shelter advertisement and set menu are started.

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