Giant Innovation Company, Threem Japan Product Development Product Development: "Cumbria Palace" that you can read and understand | TV Tokyo Plus

From 60 kinds of kitchen sponge to medical equipment and space business

"Home Center Musashi" in Kuki City, Saitama. The popular "Scotch Bright" series, which is a popular kitchen sponge, has a wide variety, and there are 60 types for kitchens alone. There are also classic tableware, frying pan, those that do not damage the glass, and those that are exclusively for plastic. "Scrab Dot Clean Sponge" (198 yen) released last February. The round grains on the surface contain resin polishing particles, which removes curry and other dirt without detergent. The dirt remaining in the sponge falls neatly with water. High -density non -woven fabrics on the surface are preventing soiling. One of the most popular other than the kitchen is "amazing mirror polishing" (698 yen). The mirror has white dirt called scale. Wet the mirror in water and rub it with a "great mirror polishing" containing a very fine polished particles, and the scales come to the shiny finish. The polished part can be removed, so you can polish the bent places such as shower heads. The 3m (Threem) creates a "Scotch Bright" series, which is 110 % year -on -year for Corona, according to various applications in life. Speaking of 3m is "Post It". It is said that there are more than 900 types by color, size, and adhesive force. It has a reputation for adhesive tapes such as cellophane tape and double -sided tape. A hook with popular products using double -sided tape on the wall. The troublesome thing is to peel it off, but the "command hook" (348 yen) can easily peel off when pulled the end of the tape and does not hurt the wall. The 3M headquartered in the United States is 119 years old. It is a huge chemical manufacturer based in 70 countries and regions in the world, with sales of 4 trillion yen for the entire group. Sleem Japan, a Japanese corporation, has about 3,000 employees. It is an important base for about 10 % of the world's sales. Yuko Miyazaki, who became the top in June 2021, has a unique career. She has been a lawyer in Japan and the United States and has been working for some companies. In 2017, she was adopted in the Legal Division of Threem Japan. In just four years, he was suddenly offered to be president without any experience in the business department. "I first thought," I'm not me, "and" I'm not like me. " "There is a 3m product within 3 meters around you." The signboard of the store and the floor guide sheet are also made of 3m. A 3m wrapping film is used to change the train design. The cost is faster than painting, and recently it is also used for car color changes. In addition, medical equipment such as a stethoscope. When "Hayabusa 2" landed on the asteroid "Ryugu", the cloth that reflected the light on the surface of the target marker, which was dropped as a landmark, was made of 3m. It is developing 55,000 species from kitchen to space.

51 technical infrastructure -Innovation is born in this way

3M has a total of 51 technical infrastructure, including non -woven fabrics, polishing, film, and reflection. For example, a sponge is made by combining non -woven fabrics, adhesive, and abrasive. By combining these technologies, we have created more than 55,000 species. The secret that produces a wide range of products one after another is the unique corporate culture that 3m has cultivated over the years. "There is a culture of challenging without fear of failure, such as" 15 % culture "(Miyazaki) 3m, if there is a premise that it will be connected to business, 15 % of working hours will be originally originally. There is a tradition that it can be used for research that is different from the work. "Post it" was also born from "15 % culture". It is said that the failed work that came out while developing a powerful adhesive was triggered. The adhesive is usually a round ball shape, but it spreads so that it is crushed when applied from above, and it sticks firmly to things, but when the pulling force is applied, it returns to the original ball. In other words, it sticks well, but easily peels off. The "post -it" that two researchers who were interested in this nature continued to develop quietly separately from their main business and were born. In the Sleem Japan, "great mirror polishing" was born from "15 % culture" in recent years. The sponge development of non -woven fabric was created by Takahiro Harai, the main business of the main business. I wanted to make something that is not a sponge, and developed it with "15 % culture". "I think it has become a power that can be generated from" 15 % culture "in terms of unprecedented ideas," (Harai) also participated in different departments such as polishing and production technology. If someone wants to do 15 %, people in another department can cooperate with 15 % of each. "15 % culture" is not a clear rule but an unwritten law. Miyazaki says this is the key to innovation. "If you make the rules, you will be caught over there, and you will not be able to make a free idea. Innovation is born from a culture that is not afraid of failure" (Miyazaki).

Athletic club from a lawyer -Sleem Japan President's real face

Miyazaki works hard to train in the gym after finishing work. He has been continuing once a week since eight years ago, but since he became president, he has made his menu hard. With the increase in exchanges with overseas over time, the president's business needs physical strength and is driving himself. It is said that the roots are athletic. In junior high school, he ranked second in the Saitama Prefectural Games in 800m. She was a sports girl who belonged to the boat club in high school and participated in the national tournament. She said, "She runs, boat rowing, and muscle training is amazing, but she's completely useless." (Miyazaki) She went on to Keio University's Faculty of Law, and she got into the law. She spares a part -time job while sleeping to earn tuition at a preparatory school for the bar exam. She passed her as her lawyer the year after she graduated from college. After her marriage and childbirth, she studied in the United States with her one and a half years old, at the age of 32, to expand her work. She worked for a local law firm, acquired a lawyer in New York, and supported Japanese companies to enter the United States. After working for several companies, she became a legal officer in Sriem Japan in 2017. She will be president just four years later. According to Jim Voltosek, the 3M of the Asian region, the boss of Miyazaki, "Mr. Miyazaki always listens to people's stories and does his best to understand. The top of the Japanese corporation that has already been mature is only management abilities. Rather, I thought that people who could support the team were right so that the team could work with peace of mind. " The beginning of the meeting is that Miyazaki's personality can be glimpsed. Before she entered the main subject, she always had a chat that had nothing to do with the theme. To relieve employees' tensions and make it easier to say their intentions. "The personality that doesn't do hidden things and an open personality are transmitted. I think it is also a relationship of trust." It is an experience of. "The reconciliation is done in the judge's room, not a court, but I talked about it before the time, and I got along with the other agent and talked about it. (Miyazaki) I believe that some conversations will lead to understanding and trust only because the number of online due to the Corona evil.

From a stone company to a chemical manufacturer -What is "15 % culture"?

3m was founded in 1902. Originally, it was a stone collection company in Minnesota, northern United States. I was looking for a hard stone to use for polishing metal, but only soft and bad stones can be collected. Therefore, when the business format was changed from a stone -shaped company to a polishing material manufacturer that was in demand at the time, and in 1905, it was a huge hit when the production of sandpaper was started. In 1925, he caused innovation in the automotive industry. This is the world's first masking tape development. Tape protects the part that does not paint when painting a car. It was a huge hit in the United States, which began on the road of a car powered power, as it was not easily peeled off and did not damage the pasted part. The development of masking tape is one of the triggers of the later "15 % culture." At the time, at the time, at the time, medical tape used medical tape to protect the paint, but the medical tape had a strong adhesive strength, so the paint to be protected was peeled off, causing the craftsmen. "Let's make a tape that can be easily peeled off," was a 3M employee Richard Dollu who happened to come. However, Drew is originally in charge of polishing. The development of tape in the field is not successful. His boss instructed him to quit the tape development, "Denge in his main business." However, Drew continued his research while hiding in his main business. Two years after his research started, he finally completed the masking tape. This event led to a "15 % culture" that can be freely studied even if it is not related to the main business. Three Emu Japan also has an engineer who has innovated the world with "15 % culture". Sleem Japan Products Yamagata Office in Higashine City, Yamagata. It is Kazuhiko Toyooka of the Display Product Technology Department of the Display Product Technology Division, which developed a "diffusion film using non -woven fabric". It is a breakthrough film with a light LCD TV. It is installed in front of the LED backlight that brightens the screen, spreads the light of the straight LED, and is evenly delivered to the entire screen. Until then, an acrylic board with a thickness of 2 mm was used, but Toyooka used a non -woven fabric and set it to a thickness of 0.1 mm, and the weight was one -quarter. "At first, three people started, and there were 5 people from there, and overseas members came in from the middle." He brought 15 % to commercialize. This film has adopted multiple home appliances, and lighter LCD TVs have spread around the world. "If you have friends, you will feel like" Let's do this together. "I think it's very good to promote innovation." (Toyooka). Innovation. 3M does not only do it inside the company. The Customer Technical Center in Sagamihara, Kanagawa, exhibits the technology that can be called the life of the manufacturer for other companies. It is said that a wide variety of companies, such as Takenaka Corporation and Murata Seisakusho, have visited a new product development. "As you see a lot of our technology," Oh, this can be used to solve that task solution, "and it may be used in different fields in a little bit of such discoveries. (Director Kaori Hanashima) On this day, the NTT DOCOMO employees who visited seemed to be interested in a certain product. "This is not a tree, it is an interior film that looks like a tree." (Hanashima) The film designed with the wood grain is common as an interior wallpaper, but this is a small irregularities on the surface. There is a real reproduction to the feel of the tree. Then, on the NTT DOCOMO side, the interesting usage of this film was inspired. "Some people are issued as a problem because the antenna installation disturbes the landscape. I think it would be nice if the antenna could be seen as a tree and did not disturb the landscape."・ Takehiro Nakamura) I thought that if this film was applied to the antenna or pillar, it would be harmonious with the landscape. "If you look at the most advanced material, you will find various ideas, so better things are assembled and everyone can be win -win." -The after editing of Ryu Murakami ~ 15 % culture, it is difficult for people outside the company to understand. If you consider 15 % of employees' working hours to be useful for business, we can use it for research and projects that are interesting, but we are 15 %. I tend to think separately from 85 % of my main business. 15 % is not clearly divided. It is all integrated. Mr. Miyazaki was in the legal affairs and was greeted by management. Legal and management were the ideas of Mr. Miyazaki, which is compatible, and the policy of 3m. Yuko Miyazaki (Miyazaki Hiroko) Born in Saitama Prefecture. She graduated from Keio University Faculty of Law in 1992. She was a lawyer in 1996. She was 2005 and she was a New York City Lawyer. In 2007, she became General Manager of Del, Division of Dell. She joined Threem Japan in 2017. She was in 2021 and she became the President and CEO. If you missed it, go to TV Tokyo Biz!