Panasonic expands home appliance and food delivery subscription "foodable"-Yuna Kuroshima shows off shaker handling

foodable service equipment and ingredients

foodable is a monthly subscription service provided by Panasonic that delivers a set of kitchen appliances, carefully selected ingredients, original recipes, tableware that makes meals lively, etc. to consumers. It is deployed in the food SNS "EATPICK" operated by Panasonic, and you need to register as a member of EATPICK to use it.

foodable is a service that delivers a rich experience to users

Foodable has just started in June 2021, but according to Riichi Matsushita, president of Panasonic Living Appliances, "Very popular. Half a year. Since then, the number of members has grown at a high pace, three times as high as we expected."

Panasonic Appliances Company Kitchen Space Business Division Business Planning Department Business Incubation Section Mr. Hiroyoshi Omiya said, "In response to the popularity of foodable, we wanted to return the results to our customers, so we have created a new course with many requested contents. I did,” he says. Rather than selling the hardware (home appliances themselves) to users, he is working on giving them a hands-on experience.

"We would like to develop this into a business that will generate a profit of 2 billion yen in 2024. We will expand the service field beyond food to include beauty and housework, and provide a rich experience as a service business in 2024. I want to bring it up to a profit of 10 billion yen a year." (President Matsushita)

Foodable has 4 courses so far, but 5 courses have been newly added, making it possible to choose from a total of 9 courses. There is a minimum usage period for each course, and the monthly fee is 3,980 yen for 6 to 24 months. In the case of mid-term cancellation, a mid-term cancellation fee of ¥7,960 will be charged.

Electric appliances included in each course will be rented, and after the minimum usage period, three options are available. There are three options: continuation, cancellation after returning the rental appliance, and cancellation after purchasing the rental appliance. When purchasing, the price varies depending on the home appliance.

In the case of continuation, a new long-term discount service will also start. For each course, the usage fee will be discounted in stages for continued use after the minimum usage period has expired. From the 19th month after maturity, you can use it for 2,980 yen per month with a 25% discount (1,000 yen off).

The five new courses are:

(1) "First bread craftsman experience" at home (minimum usage period: 15 months)

The rental appliance is Panasonic's home bakery "Bistro SD-MDX4". You will receive a bread mix (4 loaves) and a cake cooler.

Seven types of bread mixes are available, including a premium bread mix jointly developed by Boulangerie Maison Kaiser and Nisshin Flour Milling, and a premium French bread mix where you can enjoy the unique aroma and deep flavor of French bread. You will receive one item each month from among them. The cake cooler cools the freshly baked bread quickly and is a gift for the first contract.

(2) "Glamping Smoked Experience" at home (minimum usage period: 15 months)

The rental appliance is Panasonic's smoke & roaster "Kemurantei NF-RT1000". You will receive 1 set of smoking ingredients, 2 types of smoked chips, and a cutting board.

Ingredients for smoking include additive-free sausages from Kyoto's famous "Ham Kobo Koto", seafood that is vacuum-packed and frozen immediately after landing at Tsuruga fishing port in Fukui Prefecture, and "cashew tree", a popular nut specialty store in Motomachi, Yokohama. We are planning high-end nuts and more from motomachi. You will receive one set of smoking ingredients every month, and the smoking chips and cutting board will be given to you as a gift at the time of your first contract.

When you think of smoking, you might think of outdoor activities, but with the NF-RT1000, you can easily enjoy smoking at home. Isn't this course interesting for those who want to try it out?

(3) "Mixology Bar experience" at home (minimum usage period: 18 months)

Rent Panasonic's low-speed juicer "MJ-L600", season equivalent to 8-12 cocktails Fruits of the season, cocktail recipes tailored to seasonal fruits, and 3 cocktail tool sets.

Fresh seasonal fruits and cocktail recipes will be delivered monthly. The recipe is an original developed by mixologist Yusan Nagumo, and includes non-alcoholic drinks. A cocktail tool set is a free gift.

(4) "Experience visiting cafes around the world" at home (minimum usage period: 12 months) It contains 4 packs of coffee beans.

Four types of coffee beans freely selected by the user from among 26 types of coffee beans with different production areas and roasts will be delivered every month. With the NC-A57, you can choose coarse or medium-fine grinds according to the type of beans and your taste, and you can arrange the brewing method from rich to mild. It is a course where you can find your favorite cup by drinking and comparing various coffees.

(5) “Weekdays and leisurely rice experience” at home (minimum usage period: 24 months) It is a content that you can rent and receive 3 sets of Yoshikei's "Bistro Collaboration Frozen Products".

You can choose 3 sets each month from 6 types of frozen foods, and they will be delivered every month. A dedicated menu for the NE-UBS5A optimized for ingredients is prepared, so if you send the dedicated menu to the NE-UBS5A with your smartphone, all you have to do is press a button and the food will be ready.

Mr. Kuroshima challenges the “mixology bar experience” at home

In the second half of the presentation, a commercial video featuring Yuna Kuroshima, the image character, was released. On stage, they performed the “Mixology Bar Experience”.

Prepare MJ-L600, shaker and ingredients on the table. After making strawberry juice by putting strawberries in MJ-L600, put coconut water, lemon juice, syrup, basil, and ice in a shaker, and give it a quick shake! Then pour it from the shaker into a glass, top with strawberries and complete in about 5 minutes.

Mr. Kuroshima said that he shook a shaker for the first time when he was filming a commercial for "Mixology Bar Experience" at home. On this day, I was shaking safely on stage.

[Video] Ms. Yuina Kuroshima making strawberry-based non-alcoholic cocktails. There are also small happenings unique to live performances (audio will be played. Please be careful)