The new model EV "IX" and "IX3" evolved from BMW can be driven over 100 km with a 10 -minute charging.

From the electric vehicle BMW IX and IX3 product presentations

　The automotive industry is once every 100 years. The environment surrounding cars, such as MaaS (Mobility as a Service), automatic driving, and electrification, is changing significantly. [Photo] The mobility that has developed with the times as a means of transportation for the new model EVs "IX" and "IX3" is about to reach a new phase. Under such circumstances, the German automaker "BMW" will release "IX" and "IX3" as a new model to open up the future of EV (electric vehicle). The two models that combine BMW's innovative and cutting -edge technologies and launch the market as the next -generation electric vehicle, look at the future of mobility. On November 4, 2021, a product presentation was held following the release of IX and IX3, and presented the presentation of the Japanese corporation president, the outline of the product, and the promotion strategy in Shibuya Ward. At the beginning of the IX and IX3 market, Christian Videman, President and CEO of BM Dabreu Co., Ltd., gave a presentation. BMW has an electrominative strategy as an automobile manufacturer that is at the forefront of electromotility on the ground. Since the sale of "BMW I", which proposes a sustainable lifestyle in 2011, it has been a brand development strategy for EVs and environmental consideration. In May this year, the Annual Shareholders' Meeting of the Annual Shareholders announced their goals to reduce the CO2 emissions by 2030, and have indicated their intention to accelerate electrification offensive. "In Japan, Pureev has been released in Japan and has been walking as a pioneer in electric vehicles. The IX and IX3 to be launched in the market are backed by the state -of -the -art technologies and craftsmanship of BMW. I hope it is a new EV model and can provide an unprecedented mobility experience. " In addition, we always look at the future and pursue the new era, saying, "In order to achieve ambitious goals, such as the realization of sustainable and the promotion of electrification, we will continue to strive to realize sustainable mobility." He talked about his thoughts.・ After wanting to provide new values ​​that have never been seen in the next -generation EV, Mr. Saeki, who is in charge of the company's product, talked about the characteristics of IX and IX3. Regarding the evolution of both models, the outline of the product was explained as follows, taking the difference between VHS and DVDs as an example. "VHS, which appeared in the 1970s, evolved video and audio due to the appearance of DVDs in the 2000s. I think it would be easier to imagine that this IX had the same impact as this time. Also, IX3 is more like Blu -ray than DVD, and it has evolved much more than I3 in 2014. " Met. However, the number of rapid chargers installed nationwide was 2,000 at the time, which was still in the middle of the road. That is, the IX XDRIVE40 has a cruising range of 450 km, and the IX XDRIVE50 is 650 km, which can be fully supported for driving in urban areas and long -distance driving. Similarly, IX3, which follows the BMV middle class SUV "X3", has a cruising range of about 500 km. It is also a major feature that both models support high -power charging. With normal charging (charging at home), the battery can be maximized in 7 hours and 15 minutes for 11 kW charging, and 6 kW in 14 hours. With quick charging (charging on the go), charging at 150 kW will be able to run more than 100 km in just 10 minutes. In the future, the development of high -output charging infrastructure will be more likely to enjoy convenience, and the spread of EVs will further develop. "In addition to the functionality of IX and IX3, there are many elements that create innovation, such as exterior, interior design that embodies the advanced and luxurious next -generation EVs, and the use of sustainable materials. I want to provide new values ​​that have never been seen in the new electric vehicle. " He talked about the strategy. He says, "Feel the IX / IX3 @ SHIBUYA -I meet the next generation mobility. I feel. I touch it." The large vision installed at the Shibuya Scramble intersection will air a branded movie commemorating the 40th anniversary of the company, and will appeal to various people visiting Shibuya, such as the exhibition of IX and IX3 at Shibuya Cast. It's a prospect. "The IX SHIBUYA WALL JACK" collaborates with three up -and -coming artists and posts art posters in 13 places in Shibuya. "The reason for marketing in Shibuya is that BMW has created innovation. There is a part that overlaps. The city of Shibuya, which has always been culture such as fashion, art, and music, is a trendy area. I felt very compatible. "・ The promotion of BMV, which uses the city of Shibuya this time, co -creation with outer organizations and private companies in Shibuya Ward is a city held at the same time as the release of the new electric vehicle. It was realized by sponsoring the type festival "Social Innovation Week Shibuya 2021 (SIW)". SIW is planned by Shibuya Mirai Design, an outer organization in Shibuya Ward, and during the exhibition, various events are set in a city of Shibuya. At the presentation, Mr. Ken Hasebe, the director of Shibuya, and the director of the Director of Shibuya Mirai Design, Secretary General SIW2021 Executive Producer, appeared, and talked about his efforts between the BMW Group and Shibuya Ward. Regarding the reason for launching the Shibuya Mirai Design, Mr. Hasebe said, "I thought that it could be solved by co -creation with people living, workers, and residents in the city of Shibuya. There is. I hope to share the assets of Shibuya Ward with the company who participated in the assets, and hope that it will be a place for various collaborations and social implementation. " Regarding the future mobility, "If technology such as ICT and autonomous driving technology develops, the mobility experience will change further. Currently, Hachiko buses are running in Shibuya Ward, but there are music, art and fashion there. He said that if you could add elements and create new value by collaborating with startup companies, it would lead to next -generation mobility. " Mr. Nagata explained the "Future Idea Conference" launched with BMW as follows. "We will co -create with the BMW Group, conduct meetings regularly, conduct demonstration experiments using IX, and take action to solve social issues. , I want to seek "how can electric vehicles live together in a lifestyle?" And "How can we work together?" In the latter half of the exhibition, three artists who participated in THE IX SHIBUYA WALL JACK were on stage. Actor and video director Masanobu Ando, ​​photographer and video director Leslie Key, and paint artist Kanako Sasaki talked about his thoughts in this work. Ando said, "Because of the actors, I often saw people, performed, and took pictures, but this time I was conscious of reflecting people's emotions in art. As Silence shows, I want you to feel what you say silently from the photos of the work. " Leslie said, "I wanted to express a cheerful city because various activities continue to be restricted by the corona." "Shibuya is the most powerful city in Tokyo. It is a work that combines the scenery of Shibuya and the person who wears unique fashion. In addition, it is possible to coexist with people, cars and towns by putting rainbow -colored colors. Expressing a society that recognizes diversity. "And Sasaki said," Break on Through to the New World, "said," Even in a world restricted by corona evil, stop thinking about living. No. I was not afraid to evolve. I found a life I envision myself, and I was inspired by the IX to start running into a new freedom. "

Daisuke Furutajima