Mitsubishi Electric opens a portal site in collaboration with OISIX and NADIA!Air conditioning cleaning, etc. are also one -stop

On February 22, Mitsubishi Electric opened a member -based portal site "Living x Toko+Site" that supports users in general.From the wise use of home appliances to maintenance information, and cooking recipes and food delivery in partnered with external services, one -stop.It is characterized by not only users of Mitsubishi Electric products but also anyone, and the company seems to be aiming for 500,000 people by 2025.

↑ Top screen of "Living x Toko+Site" newly launched by Mitsubishi Electric

Deliver content that enriches life, from information useful for living to food delivery

The content provided by "Living x Toko+Site" is roughly divided into three genres.Let's look at each content.

① Display information useful for daily life

One is to send useful information for daily life.In addition to how to use home appliances and maintenance information such as microwave ovens and range hoods, we provide information useful for life in general, such as cleaning sinks and baths.

In addition, Mitsubishi Home Appliance Fan Site has been launched in partnership with the recipe service "NADIA".Four professional cooks belonging to Nadia become Mitsubishi Home Appliance Ambassador, which introduces recipes using Mitsubishi cooking appliances.

② Community service

The second is a community service.It is a place where members can exchange information and opinions, or to communicate their opinions and requests to the Mitsubishi side.This was not in time for the site loan, but it will be open soon.

③ Service that supports rich living

The third is a service that supports the richness, and one of them is a food delivery service in collaboration with OISIX, a home delivery service of organic vegetables, additive -free foods and meal kit.Initially, a part of Oisix's existing products will be sold for a limited time (until March 31) at a special price (30-40 % discount).In the future, it is planned to sell foods that can take advantage of the characteristics of Mitsubishi Electric's cooking appliances and dedicated meal kits.

In addition, a house cleaning service is also provided.From the application to the confirmation of the visit date, it is a one -stop service that is all completed on the web.Initially, air -conditioning cleaning made by Mitsubishi Electric is targeted, and it is a start from some areas of three prefectures in the Kanto region, but the target area will be expanded in the future.In addition, other cleaning services such as range hoods will be developed.

"Living x Toko+Site" started with about 20 content, but Mitsubishi wants to increase the content to 100 by the end of March.

"Life has changed completely due to corona evil. The burden of housework has increased and food delivery demand has increased, and people's lifestyles are even more diversified. Among them, the user is satisfied with the conventional home appliance single -solo appeal.It is difficult to make it. I want to be evaluated by users by providing information and services that solve the stress, troubles, and needs that occur in my daily life. "・ Digital Media Business Headquarters Director Tsutomu Shimizu, Director, will explain.By practicing "from things to things", we want to increase Mitsubishi fans and connect them to product sales.

Aiming to cooperate with apps that manage their IoT home appliances

The company is currently operating a smartphone app "MyMU", which centrally manages its own IoT home appliances, and in 2022, an account with "Living x Toko+Site" will be integrated and cooperated between both services.I am.For example, if you want to centrally manage the guidance on the operation status of the air conditioner, the guidance to the cleaning service, the reception in the event of a failure, or search for an automatic cooking recipe using a rice cooker, set the temperature and time.You can automatically download it to a rice cooker.

However, Mitsubishi has already operated the membership site "CLUB MITSUBISHI ELECTRIC (CME)".This is the main target of users who purchased Mitsubishi Electric's home appliances products, and it is said that "Living x Toko+Site" will be separated, but "Living x Toko+Site" is also an air conditioner cleaning and recipe.They are targeting Mitsubishi users, and the relationship between the two sites is a bit difficult to understand.Housing home appliances are now entering the times when solutions using IoT are indispensable.We would like to pay attention to how Mitsubishi Electric will organize, integrate and evolve IoT services in the future, and at the same time evolve home appliances to enrich our lives.