Young people in China are "better than made in Japan", and their consumer awareness changes.

In the past, Chinese people were synonymous with high quality, while Chinese products were basically bad.However, this situation has changed dramatically in generations born in the late 1990s.The latest report by journalist Megumi Nakajima who published "Use Chinese Money" (PHP Shinsho).

Cosmetics are dancen Chinese manufacturers

Among the Chinese Z -generation youth, the number of people who prefer Chinese products to buy Chinese products more than overseas products such as Japan.In the past, Japanese and overseas products were high quality, safe and secure, Chinese products were underwear, and there were many people who had a complex and distrust of domestic products.Young consumer awareness is changing dramatically.

"Since a" perfect diary "store opened at a shopping center near the house, I sometimes try to test eye shadows and lipsticks. I used to use cosmetics made in Japan and Europe and the United States before, but now here.. I think the price is cheaper than Japanese products, and the quality and sense are far better than made in Japan. "

A 22 -year -old woman living in Shanghai is an enthusiastic user of the Chinese cosmetic brand "Perfect Diary".The perfect diary is an emerging cosmetics manufacturer just established in 2016, but advertisements for Mr. Lee Kiki (Kiha Hagani's "Sai", an influencer who boasts a charismatic popularity among young people in China.He actively used, and rapidly increased his name recognition due to support system for product users on SNS, and quickly captivated young women.

Other than the "perfect diary", I like this woman, a cosmetics brand called "Hanasuko" made in China.Both are casual brands of about 1000 to 3000 yen for Japanese yen, but Chinese online shopping has already been so popular that it surpasses the sales of cosmetics in Japan and Europe and the United States.