President Balmuda Terao talks about the aim of entering the smartphone business at the financial meeting -Mobile Watch

Balmuda announced on Tuesday that it has entered the smartphone business.At the financial results briefing held on the same day, Gen Terao talked about the background.

Regarding the current mobile phone market, President Terao commented that "there are too few options."

According to the fact that many people use it, the mobile phone market itself will not be gone, and some of the manufacturers will withdraw, and that too few options will be one chance for Balmuda.

"The first product I made was a cooling table for Apple's laptop computer.I made a cleaner. I didn't use electricity at first, but I used it with motors, heaters, and microcomputers. Starting with the technology of the 18th and 19th century, I experienced 200 years of technology for a rush.I interpret it as a trend I have learned, "he recalls the company's flow.

On top of that, "I wanted to make a product on the cooling table. But I couldn't do it. I was able to finally do it. In other words, the flow of Balmuda is a high -density of products and high integration.I've been working on products. The trend has not changed, and in modern times, we are smartphones. We will create a unique position. We will leave the first place to other companies, but aim to be the first place in individuality. "

What kind of smartphone will it be?

President Terao said that although there was a mock -up behind himself in the explanation, he couldn't say the details yet, and said, "Kitchen Home Appliances Balmuda accidentally issued a design mobile phone.I will not let you do. "

On top of that, "I can't say it in detail, but the design and appearance are one of the important factors, but at the same time, many of the good things we can enjoy on smartphones are brought through the application in the screen. Some of our unique apps.We are preparing and developing products that can provide experience value, "I feel comfortable" and "I feel good." "

Apps for everyday use

President Terao pointed out that among the many many apps that can be said to be the app that can be said to be everyday use, "Isn't the usual app that can be more convenient? The everyday app is the iPhone invention.It hasn't changed from time to time. There is a chance there. If some idea is implemented and it is much more comfortable than everyday apps, the better experience we are thinking on a smartphone ...It leads to that, and suggested that we will focus on the software aspects.

About the price range

Regarding the price range, he said, "It is not a product that appeals to customers at a price. We are now creating a product that appeals for some goodness."

The product name should be refrained.

Softbank partnership with Kyocera

According to President Terao, who said that the cooperation with SoftBank had a great deal of business conditions, said, "The more you talk, the more you have a challenge spirit.I decided to enter. "

As expected by Kyocera, the robustness of the product is commented.The "steady quality" was the biggest reason for outsourcing manufacturing to Kyocera, and it was great that Kyocera had understood Balmuda's philosophy.

About cooperation with home appliances

Regarding cooperation with home appliances, he points out, "I don't plan to incorporate much. It's meaningless just to operate from a smartphone. It's necessary to change home appliances to make it meaningful."

Who puts the bread in the toaster even if you can bake the toaster from the outside?Mr. Terao said, "I hope that coordination with unprecedented home appliances will be created."

SIM free, overseas expansion

In addition to the SoftBank version, the background of providing the SIM -free version is "One of the ideas that came out in talking with various partners.After various adjustments, we decided to develop together. "

Although Balmuda is developing overseas, home appliances said, "I want to sell overseas as soon as possible, but there are no decisions."