Transfer from the "Success Model" that is disappointed in the smartphone business

The screen size is 4."BALMUDA PHONE" (Photo / Ji -Tosho Photo), which is a small and small body with a rounded body

　Balmuda, an emerging home appliance manufacturer who has created a new breeze in the Japanese consumer electronics industry with high quality and design power, is in a major trial.How do you roll it back from here?[Photo] President Terao of Balmuda announcing "BALMUDA PHONE"

　The company's newly worked 5G smartphone "BALMUDA PHONE" suddenly stopped selling on January 7 and resumed about a week later.It was a big topic on the Internet just because it was the company's first smartphone, but what was happening?Mr. Atsushi Ishikawa, an IT journalist who is familiar with the smartphone industry.

"In the first place in this riot, it was discovered that some frequency bands corresponding to mobile communication could exceed the tolerance of the interference of technical conformity (technical). This problem itself.Software updates could be dealt with in about a week, and it was an unreasonable trouble that did not damage the user.

　However, Kyocera, a Balmuda Phone manufacturing outsourcing, noticed a mistake in skill, and immediately contacted Balmuda and Softbank, and Balmuda immediately stopped selling over -the -counter sales.The situation was spread on SNS, etc., and many media such as TV and the Internet have been talked about and become a hot topic.Although the problem itself is not serious, only the fact that "Balmuda's first smartphone stops selling" has spread, which has a great image down for the company.

　Based on the fact that it was an easy -to -manage problem in the update, it seems to be Kyocera's "brave feet", and I think that it was a riot that remained in the support of Balmuda, which stopped selling in a hurry. ")

　BALMUDA PHONE has some voices such as "the height of the specifications is not enough" for the high price setting of 100,000 yen or more, and there have been many criticisms from the beginning.The company's stock price did not stop immediately after its launch, and it has fallen to almost half the 3000 yen range from the 6000 yen range in May last year, which announced the release plan.This turmoil has spurred the fall of stock prices.