AV equipment manufacturers have developed an electric pressure cooker, and the secret of the huge hit is "I can do anything": Home appliance maker evolution theory

　A-STAGE, a subsidiary of Pixela, who operates digital equipment businesses such as television, IoT products, and communication devices, is the first electric pressure pot "Re / de Pot" in the lifestyle brand "Re ・ DE (Ride)".(Reedpot) was released in May 2020.

　At the beginning of RE / DE POT, the sales target of "12,000 units in 2 years" was set, but this goal was achieved in eight months.It is still a hit product that continues to sell.

　Pixela is a company that focuses on digital equipment businesses such as television, IoT products, and communication equipment.Why did you hit a different field of cooking appliances?This time, we spoke to Mr. Takeshi Fujioka, the president of A-STAGE, and the parent company Pixela and the Vice President and the Corporate Planning Division.

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