Robot vacuum cleaners and retort Osechi have become popular, and Chinese New Year consumption trends that are read with data

Explanation: Omisoka gathers a large family and gather while watching TV.Although it is a traditional Chinese New Year's appearance, it is changing significantly due to the development of the economic society, the appearance of young people with new culture and consumer habits, and the trend of new colonovirus.Alibaba Group, a Chinese EC (electronic commerce) company, performed a campaign sale for the Lunar New Year in early January, but the fact that the Chinese society changes from the sales data has clearly emerged.

February 1st is the Lunar New Year.Although it is a traditional holiday, as well as changes in society, how to spend and sell well -selling products are changing.Introducing the new consumption trends for the Lunar New Year in China based on the sales data of the Alibaba Group's Lunar New Year sales.

In Japan, New Year's decorations such as mirrors and Kadomatsu, and rice cakes and osechi dishes are synonymous with the New Year.In China, the essential items for the Lunar New Year are called "annual coins" (Nienfuo).Decorations that call happiness, peanuts and sunflower seeds accompanied by family dan are standard.

However, now that young people, such as 90s (born in the 1990s), are becoming the leading role of the annual coin sales, and new selling products are being born.One of them is a robot vacuum cleaner.The year -end cleaning is heavy labor, and many people have a lag and rags have hurt their backs.Some new robot vacuum cleaners have rags, which greatly reduce housework.Sales are rising rapidly as a "god a temple for lazy people".

Capserty (toys such as dolls, which are sold in a state where the contents are invisible) are also popular New Year coins.Shu -san, who works in Hangzhou, Zhejiang Province, is one of the buyers."It is a simple price of 200 to 300 yuan (about 3,600 to 5,400 yen) for a set of 10 pieces. It can be divided into children, and when you open the box, you will be excited and you will be excited."We are talking about the reasons for popularity.

Bedding is also popular in the Lunar New Year's sales.Looking at the data of the Lunar New Year sale of Alibaba Group's marketplace (Tenko), it sells well because of gifts, wedding celebration, and replacement for parents and children.This year, the most popular among young people is a cat -touched futon.A futon and sheets made of soft materials such as milk fibers, and sells with a catch phrase with "softness as if you are touching a cat, and warmth like a cat."。"I'm glad I bought it before it got cold!" "The happiness of sleep has improved."

The data also found that young people prefer thick futons and elderly people prefer light futons.Banmu (Panmon), a person in charge of the T mall bedding category, said, "Milk fibers, flannel, wool, etc. are popular among young people. Thick, it is preferable for the elderly.In the past, cotton was selling, but the number of people who dislike it because of pressure. Light and warm feathers are new selling. "

The rice that the whole family eats together with the lunar calendar large is called "annual night" (Nien Yefan).In other words, it is a Chinese version of New Year dish.According to the Alibaba Group's travel service platform "Friggy", many people are going to gather at a hotel restaurant in areas where there are no infected people with new colonaviruses, and reservations are growing.In particular, it is strong in major cities such as Guangzhou, Shanghai, Nanjing, and Qingdao.

If it takes too much time to prepare a meal in a large banquet where family and relatives gather, it is a new trend for the annual night to enjoy a luxurious meal at the hotel, but for the new colon virus measures, it is as large as possible.It is called to avoid eating.The new needs born there are "take -out year night meal".Take home and enjoy the hotel and enjoy it at home.

In addition, half products and sauces that can be easily made have become popular products of online shopping malls.Alibaba's shopping service "Taobao" (Taobao) has doubled more than the same day on January 9 and 10 on January 9 and 10.If you use a half -made product wisely, you can cook without much time, and you will be challenging your handmade night meals.

According to the sales data of T Mall, Shanghai City, Jiangsu Province, and Zhejiang Province purchase the most food semi -products.However, this trend is spreading to other areas such as Beijing and Shandong Province.

In 2022, many long -established restaurants have released half -products for the year.Half of the top 10 sold by brand are long -established restaurants.A well -known brand, well -known all over China, such as Shinjin, Knowledge, Matsuraku, Tenpukuro, and Kyoukaro.

* The rate is calculated at one person's yuan = 18 yen.

Murder Mystery and low -calorie snacks ... 2022 Lunar New Year's best selling.