"Can you beat this suction power?" Panasonic's rewind has begun in the vacuum cleaner market: overcoming the conventional drawbacks (page 1/3)

Now, the “vacuum cleaner”, which is said to own two or more units in more than 40 % of homes, is a mature market.In fact, the annual shipments in the domestic vacuum cleaner market are declining year by year.

According to the survey, in FY2015, the domestic vacuum cleaner market, which was 8.64 million units a year, reduced to 8.21 million units in FY2015.It is expected that it will shrink to 8.04 million units in FY2018.

But looking at the contents, you can see that the market is not simply shrinking.While the mainstream canister vacuum cleaners have been significantly reduced shipments, robot vacuum cleaners and cordless stick vacuum cleaners (hereinafter referred to as stick vacuum cleaners) are expanding their shipments.If the perspective is limited to robot vacuum cleaners and stick vacuum cleaners, it can be said that it is a growth market.

In particular, the trends in the last few years that stick vacuum cleaners have taken the canister vacuum market.According to the survey, the number of stick vacuum cleaners, which was 1.5 million units in FY2015, increased to 2.2 million units in FY2017.It will expand to 2.6 million units in FY2018.

The background that the stick vacuum cleaner is increasing the number of shipments is that it has been shifted from the conventional second demand to the first demand.

Conventional stick vacuum cleaners can be easily cleaned, but have a low suction work rate, so everyday use canister vacuum cleaners, use a stick vacuum cleaner as a sub, and clean the second floor.The main use of purchases was the main use.

However, Dyson, which has a high reputation for gathering performance, has been used as the first vacuum cleaner since entering the stick vacuum cleaner market.In addition, the commercialization of Sharp, Toshiba, Hitachi, and others, which increased the suction power, also accelerated the increase in shipments.

According to a survey for users who purchased a stick vacuum cleaner, 82 % of the respondents answered that they were mainly using stick vacuum cleaners, highlighting that many users use them as the first. became.

In addition, only 18 % of users have replaced a stick vacuum cleaner from a stick vacuum cleaner, whereas a single replacement from a paper pack -type canister vacuum cleaner, 37 % of replacement from a cyclone canister vacuum cleaner.It can be seen that more than two -thirds of users are replacing them from the canister.

In this way, the number of users who use the stick vacuum cleaner as the first vacuum cleaner instead of the canister vacuum cleaner has increased the cleaning area by the stick vacuum cleaner.The usage time is also increasing.The stick vacuum cleaner is evolving from a small cleaning to a device that cleans it.